Canon announces new L-Series EF lenses and accessories

Canon Introduces the World’s Widest Fisheye Zoom Lens, a New Telephoto Zoom Lens and Two New Super Telephoto Lenses with Optional New Extenders.

Press Release:

Canon rounds out its Summer product introductions with four new L-series lenses and two new accessory extenders for professionals and advanced amateurs.

Leading the introductions, the EF 8-15mm f/4L Fisheye USM lens is the world’s widest fisheye zoom lens, providing professional photographers and cinematographers with a unique optical tool for capturing 180˚ angle-of-view shots on all EOS Digital SLR cameras.

Photographers looking for a broad focal length range with excellent image quality will enjoy the Company’s first L-series 70-300mm telephoto zoom lens, the new EF 70-300mm f/4.5-5.6L IS USM lens, delivering outstanding sharpness, contrast and color fidelity in a compact, lightweight form factor. Canon is introducing two new versions of its popular super telephoto lenses, the new EF 300mm f/2.8L IS II USM and EF 400mm f/2.8L IS II USM super-telephoto lenses delivering incredible image quality at all apertures for professional photojournalists, sports and wildlife photographers.

For professionals and advanced amateurs looking to push their L-series Canon telephotos to the limit, the Company is proud to upgrade its two popular extenders with the new Canon Extender EF 1.4x III and Extender EF 2x III for additional telephoto reach and exceptional clarity.

Photographers will immediately notice that the latest Canon L-series telephoto lenses and extenders have a more neutral white tone compared to earlier models. This new shade of white will be used with all L-series telephoto lenses and extenders beginning in the second half of 2010. The introductions of these Canon lenses have been timed with Canon’s latest camera introduction, the Canon EOS 60D Digital SLR camera, designed for advanced amateurs and emerging professional photographers.

“Canon’s core has always been our optics, and we are constantly challenging ourselves to produce better and more advanced optical systems for our customers. These six new products advance the state of the art in Canon lens technology and provide new and innovative tools for professionals and advanced amateur photographers,” stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Canon EF 8-15mm f/4L Fisheye USM lens

EF 8-15mm f/4L USM Fisheye Lens

EF 8-15mm f/4L USM Fisheye Lens

With its unique focal length range, the EF 8-15mm f/4L USM is the world’s widest fisheye zoom lens. It delivers 180§ diagonal angle of view images for all EOS SLR cameras with imaging formats ranging from full-frame to APS-C, and provides 180˚ circular fisheye images for full-frame EOS models. Professional photographers and cinematographers will revel in the unique perspectives afforded to them through this lens, particularly when coupled with the highly popular full-frame EOS 5D Mark II DSLR camera. Canon’s new Fisheye zoom lens features both UD and aspherical lens elements to enhance image quality and is equipped with rubber gaskets and seals to enhance weather resistance. Canon’s proprietary SWC (Sub Wavelength Structure Coating) is used to minimize flare and a new fluorine anti-smear coating is applied to the front and rear elements to make lens cleaning easier than ever.

The Canon EF 8-15mm f/4L Fisheye USM lens is expected to be available in January of 2011 for an approximate retail price of $1,400.

Canon EF 70-300mm f/4-5.6L IS USM lens

Canon EF 70-300mm f/4-5.6L IS USM lens

Canon EF 70-300mm f/4-5.6L IS USM lens

Compact and lightweight, yet durable and professionally sharp, the EF 70-300mm f/4-5.6L IS USM lens is the ideal telephoto zoom lens for advanced amateurs looking for that extra reach to bring a subject in tight and close. Providing the power and durability to maximize every shooting opportunity, the Canon EF 70-300mm f/4-5.6L IS USM lens features two UD ultra-low dispersion glass elements for enhanced sharpness, L-series weather and dust sealing for shooting in harsh conditions, improved mechanical design, and streamlined ergonomics to help avoid inadvertent mode switch operation. The shapes of the lens elements and their coatings have been optimized to minimize ghosting and flare to produce high-contrast and high-resolution throughout the zoom range. A sophisticated floating system optical formula optimizes image quality at all distance settings and reduces minimum focusing distance by more than a foot. An updated optical image stabilization system compensates for camera shake up to an equivalent of four full shutter-speed steps, a full step improvement compared to earlier EF 70-300mm lenses. A new fluorine anti-smear coating is applied to the front and rear elements.

The Canon EF 70-300mm f/4-5.6L IS USM lens is expected to be available toward the end of October for an approximate retail price of $1,500.

Canon EF 300mm f/2.8L IS II USM lens

Canon EF 300mm f/2.8L IS II USM lens

Canon EF 300mm f/2.8L IS II USM lens

The Canon EF 300mm f/2.8L IS II USM is the 6th generation of a venerable family of Canon 300mm f/2.8 lenses that began in 1974, and have become famous for their exceptional sharpness, contrast and color fidelity. Ideal for a wide range of applications ranging from professional photojournalism and sports photography to nature and wildlife, Canon’s 300mm f/2.8 lenses have always led the industry with new technical advances in every generation. The EF 300mm f/2.8L IS II USM lens carries on this tradition with improved image quality, lighter weight, improved Image Stabilization and enhanced durability making it a great option for handheld work in the field. The optical formula of the new lens has been upgraded with the inclusion of two fluorite lens elements for improved image quality and reduced chromatic aberration. Helping to reduce arm fatigue, Canon has reduced the overall weight of the lens by 8 percent to 82.9 oz., making it the lightest weight lens in the Canon EF 300mm f/2.8 series. The Image Stabilizer provides an equivalent of approximately four full shutter speed steps of shake compensation and has been enhanced through the incorporation of a rolling-ball-friction system in place of sliding parts in the compensation optics barrel for a minimum-friction structure. The overall durability of the lens has also been enhanced through increased usage of magnesium alloy and titanium for lens barrel components, together with weather sealing for all exterior joints and switches and a new fluorine anti-smear coating applied to the front and rear elements.

The Canon EF 300mm f/2.8L IS USM lens is expected to be available in December for an approximate retail price of $7,000.

Canon EF 400mm f/2.8L IS II USM lens

Canon EF 400mm f/2.8L IS II USM lens

Canon EF 400mm f/2.8L IS II USM lens

Quintessential for many sports assignments including baseball, football, soccer and golf, Canon’s professional 400mm f/2.8 lenses provide the light gathering capability and long telephoto reach that photographers need to freeze the action and fill the frame . The Canon EF 400mm f/2.8L IS II USM is the 5th generation in Canon’s 400mm f/2.8 series and the successor to the current EF 400mm introduced in 1999. The new lens has been engineered for the ultimate in optical performance through the use of two fluorite lens elements for improved quality and reduced chromatic aberration. Helping photographers in the field, Canon has reduced the overall weight of the lens by a substantial 28 percent from 189.4 oz to 135.8 oz, making it Canon’s lightest weight 400mm f/2.8 lens ever. The Image Stabilizer provides an equivalent of approximately four full shutter speed steps of shake compensation and has been enhanced through the incorporation of a rolling-ball-friction system in place of sliding parts in the compensation optics barrel for a minimum-friction structure. The overall durability of the lens has also been enhanced through increased usage of magnesium alloy and titanium for lens barrel components, together with weather sealing for all exterior joints and switches and a new fluorine anti-smear coating is applied to the front and rear elements.

The Canon EF 400mm f/2.8L IS USM lens is expected to be available in December for an approximate retail price of $11,000.

Canon Extender EF 1.4x III & Canon Extender EF 2x III

Canon Extender EF 1.4x III & Canon Extender EF 2x III

Canon Extender EF 1.4x III & Canon Extender EF 2x III

The two new EF extenders are direct replacements of the current extenders offered by Canon as essential accessories for professionals. These new extenders have been designed to provide faster autofocusing and improved autofocus precision with compatible EF lenses. Each extender includes an anomalous dispersion lens element for reduced chromatic aberration and enhanced optical image quality. Each extender also features a newly developed microcomputer that increases AF precision when the extenders are used with a IS Series II EF super-telephoto lens. Both extenders are equipped with rubber gaskets and seals to enhance weather resistance. A new fluorine anti-smear coating is applied to the front and rear elements of both extenders.

The Canon Extender EF 1.4x III & Canon Extender EF 2x III are expected to be available in December for an approximate retail price of $500 each.

New Lens Features
In addition to an anti-reflection multi-coating, the front and rear elements of all newly announced EF lenses and extenders are treated with Canon’s new fluorine anti-smear lens coating. The fluorine layer is highly oil- and water-repellent so that any oil smears or water droplets on the lens can be wiped off quickly and easily without the aid of solvents using a soft dry cloth. These four new lenses and two new extenders are the first of their type to employ fluorine coating, and it is expected that this new feature will enhance the usability of the lenses during adverse shooting conditions.

The new Series II EF super-telephoto lenses can correct camera shake up to four full shutter speed steps, compared to two shutter speed steps for the original versions. This improvement is made possible by a new low-friction stabilizer mechanism that is not only more efficient than the previous design but also smaller and lighter. Other enhancements to the IS systems of both new super telephoto lenses have enabled quieter operation ideal for use during video capture.

Providing professional sports and wildlife photographers with greater tracking flexibility, Canon has introduced a third Image Stabilization mode option to its new EF 300mm f/2.8L IS II USM and EF 400mm f/2.8L IS II USM lenses. When mode 3 is selected on the lens, the image stabilization effect will not be seen in the viewfinder. When the shutter button is pressed halfway, the lens will begin detecting camera or lens movement and only during exposure, when the shutter is fully depressed, will the Image Stabilization engage and provide the equivalent of four stops faster compensation for blur-free images. The new Mode 3 is particularly useful when a photographer does not want to see the IS working in the viewfinder while tracking a moving subject.

Helping moviemakers achieve smoother and more appealing focus shifts when filming on EOS DSLR cameras, Canon has included a new Power Focus (PF) mode on the Company’s two new super telephoto lenses. This mode allows manual rack focusing to be operated smoothly by turning a playback ring that is normally used for the focus preset function. Both low-speed and high-speed focus shifting are available.

Additionally, a new security slot attachment has been included on both new super-telephoto lenses to allow a wire-type security lock to be easily affixed, a great safety feature for professionals shooting from high vantage points above arenas and crowds.

August 27, 2010 at 8:42 am | Canon, DSLR, Lenses, Photography | No comment |

Facebook Places goes live.

The anticipated geo-location service from Facebook has finally being unveiled under the simple name: Places.

What is “Facebook Places”?

Places is a Facebook feature that allows you to see where your friends are and share your location in the real world. When you use Places, you’ll be able to see if any of your friends are currently checked in nearby and connect with them easily. You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit.

Can I start using places worldwide?

At this time, the Places application is available to users in the United States with mobile access to the Facebook application for iPhone or touch.facebook.com. Places will be rolled out more broadly and to other mobile devices and the web in the future.

Privacy Concerns

Facebook places has raised a new wave of privacy concerns since everyone is opted in by default and the majority of users may not be very aware of what exactly they’re sharing and with whom.  To avoid another privacy fiasco, the social network giant has put in place certain privacy settings, for example by default “Check-in’s” are shown to “Friends Only” and one can opt out from being tagged by friends just as with the photo sharing services.

For the time being it is hard to say how exactly will this new feature affect our privacy and perhaps(like with everything elese) it will take time for them to tweak the privacy settings just right so everyone can benefit or opt out partially or completely from the new Facebook Places.

I’ll post some more on the availability of the service in other continents as soon as Facebook release some more info.

Here are some pictures of the Facebook iPhone App updated:
Facebook Places not available yetFacebook Places on Iphone App

August 19, 2010 at 6:16 pm | Facebook, Internet, Tech, iPhone | No comment |

Which entry level DSLR camera should I buy?

I have been asked a lot recently: “Which entry level DSLR camera should I buy?”

Well the simple answer comes in the form of two questions:

1.- How big is your budget?

2.- Which brand do you prefer?(Canon, Nikon, Sony, etc.) or even already own or have access to, including equipment for that particular brand such as lenses and flashes (this is important cause each brand uses their own set of lenses and most of them cannot be interchanged between brands).

Other thing to consider is: How much into photography are you really getting into? cause let me tell you this is one of the most beautiful and rewarding activities but it is not a cheap one.

Ok so is no secret that I am a Canon user myself but there’s no arguing that Canon and Nikon are the top two choices amongst pro’s so here is a small list of Canon entry DSLR’s and their Nikon counterparts that will get you started and will hold their value so you can resell them when you are ready to upgrade.

These are the four DSLR Canon/Nikon cameras that can get you started:

Canon Camera Model: Canon EOS Rebel XS (1000D) Announced 10-Jun-08
Nikon Counterpart: Nikon D60 Announced 29-Jan-08
Price: $520.00 / £320.00

-This are the most basic DSLRs in the market.
-They do not shoot video.
-Both at around 10 Megapixels.

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Canon Camera Model: Canon EOS Rebel T2i (550D) Announced 08-Feb-10
Nikon Counterpart: Nikon D5000 Announced 14-Apr-09
Price: $900.00 / £576.00

-They also shoot video.
-Both at around 18 Megapixels.

Personally if I had to start again and didn’t have the budget to get a Canon 7D I would definitely go for the Canon EOS Rebel T2i (550D) or Nikon D5000 and the best (and because of that most expensive) lens I could afford, but hey lenses are a whole different subject.

In any case you (the photographer), your skills and passion towards learning more about photography everyday will always be the most important factor to get the best and most satisfying results.

For more on this subject check out my other post on: “Which DSLR Camera is the best?” by clicking here.

Hope this post helps you get started and I will be happy to answer any questions posted in the comments below.

Notes:

-Prices  may vary immensely according to your Country of residence.

-Camera names/models may vary according to your Country of residence, for example in the US they refer to a camera as the Canon EOS Rebel XS and in Europe the exact same camera is called: Canon EOS 1000D. You can find more info on this here.

-The most important thing is to buy the best quality lens, a good glass will always output better results no matter which DSLR you use so aim for an entry DSLR that you can afford plus a good lens.

-The info provided was compiled from many sources and from my own experience and are accurate at publishing date, remember that new cameras will be announced every year and the info on models and prices will change eventually this guide was published August, 2010.

-This is an extremely simple guide intended to point you in the right direction, I will work on bigger and more in depth photography guides on my spare time.

August 17, 2010 at 4:12 pm | DSLR, Guides, Photography | No comment |

Native Instruments “Traktor Kontrol S4″ announced

The new DJ controller (and software) Traktor Kontrol S4 from Native Instruments was announced today priced at: $999 / 899 €.

Traktor S4

From the official Native Instruments website:

“Native Instruments revolutionized the DJ world nearly a decade ago with the introduction of TRAKTOR, the world’s first professional DJ software. Now we’re set to do it all again with TRAKTOR KONTROL S4, the only DJ performance system designed from the ground up from the team behind TRAKTOR”.

Check out all the details here.

August 16, 2010 at 9:51 pm | Music, Native Instruments | No comment |

Adobe Creative Suite 5 Launch

Adobe has anounced the launch of the new CS5 versions of their software we all love or hate,

The launch doesn’t necessarily mean that it will be available for purchase immediately but it will be great to see what is new.

Even though many people believe Adobe’s products are bloated or simply does not play nice with each other I am excited to see what comes new in Photoshop CS5 and Illustrator CS5.

One of the most expected features is: “Content Aware Fill”, for a demo check out the next video.

Head to: Adobe Creative Suite 5 Launch for more info.

March 28, 2010 at 12:57 pm | Software | No comment |
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